How LUMIBEE came to life

In 2018, after years of struggling with eczema and seborrheic dermatitis, Boryana found herself searching for more than just relief — she wanted simplicity, purity, and trust. In the quiet moments between a busy life and persistent skin flare-ups, she began crafting gentle, minimalist skincare formulas at home.

What started as personal care quickly sparked the curiosity of friends and family. Recognizing the power and potential of her creations, Valentin proposed turning this passion into something greater: a brand rooted in integrity, care, and purpose.

The idea of working with bee-based ingredients came naturally. Bulgaria — with its deep beekeeping heritage and thousands of hives — held a unique opportunity. Yet, no leading skincare brand had truly embraced the richness of propolis, beeswax, and other potent hive elements. For Boryana and Valentin, this was more than inspiration - it was a calling.

Though not beekeepers themselves, both come from families steeped in apicultural tradition. That legacy guided them as they carefully selected partners and producers who shared their commitment to purity, sustainability, and transparency.

In 2021, LUMIBEE launched with its first two products — designed for sensitive, reactive skin and created with a level of care rarely found in modern skincare.

In 2023, they took a meaningful step forward by transitioning to fully organic production in a certified facility (Organic certified, GMP-compliant, B Corp certified).

Global vision, proudly Bulgarian at heart

Every detail - from the packaging to the final drop - carries the essence of Bulgaria. LUMIBEE is an invitation to the world to experience the quiet beauty and untapped richness of our nature and heritage. Through each formula, we share more than skincare - we offer a piece of our culture, shaped by authenticity, tradition, and purpose.

LUMIBEE: Bulgaria in a jar. Real. Mindful. Yours.

Together, we’re making a difference.

LUMIBEE wouldn’t exist without you. If you’re simply looking for a product to improve your skin, LUMIBEE will deliver. But if you’re searching for something more - a connection to people genuinely trying to make a difference - you’ve found your place.

With every purchase, we plant nectar-rich trees. Because we believe that small steps lead to meaningful change. So far, together, we’ve planted over 3,000 trees in partnership with Gorata.bg.